Leading Latino parenting blogs PapiBlogger and Mamá Contemporánea are issuing a national call for gift ideas for their third annual 2012 Holiday Gift Guide, the largest and best known Holiday gift guide by Latino bloggers.
“This year’s guide will be our largest and most widely promoted guide because this time we are collaborating with more Latino social media platforms and bloggers than ever before,” said Manny Ruiz, who earlier this month added marketing veteran Octavio Navarro as co-publisher of PapiBlogger. “For brands with gift ideas for children, moms and dads across a wide range of ages, tastes and budgets, this is THE guide they need to be in.”
The attractive, fully bilingual shopping guide will be published online and heavily publicized nationally on Tuesday, November 20, just in time for Black Friday. One of the largest Latino Twitter parties of the year will be held on Tuesday, November 20th, the third year in a row that thousands of dollars in prizes will be given away on one night. The deadline to submit gift ideas is Friday, November 16. Gift ideas may be submitted to firstname.lastname@example.org.
The 2012 guide will be massively promoted through a proprietary social media and traditional media platform co-developed by PapiBlogger and Mamá Contemporánea. This platform and the huge public relations push that supports it guarantees that sponsors and participating companies’ products will receive strong, sustained visibility with Hispanic consumers leading up to the Hanukah, Christmas and Three Kings holiday season.
CONTENTS OF THE GUIDE
Published in English and Spanish separately, the guide will consist of gift ideas for moms, dads and children of all ages. Gift ideas will range widely from the latest and greatest baby bags to the best electric shavers and digital cameras. The bloggers will write 75 to 125-word entries for each item that makes it into the guide.
Companies and/or their public relations firms can submit their gift ideas by emailing email@example.com. PapiBlogger and Mamá Contemporánea will share all gift ideas accepted for inclusion in the guide with the majority of all children gifts being donated to the 6th Annual Pa’l Pueblo Holiday Toy Drive, an initiative started by Capicu Cultural Showcase in partnership with Sofrito For Your Soul to collect, wrap and deliver presents to 500 underserved children in the Bushwick United Headstart Program of New York.
ENHANCED SPONSORSHIP OPPORTUNITIES
Companies who wish to sponsor the 2012 PapiBlogger Holiday Gift Guide will receive enhanced opportunities for visibility and are urged to contact PapiBlogger for customized ideas.
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