JeffreyGroup today announced the appointment of Renato Sa to Group Director at the firm’s Miami regional headquarters. A native of Rio de Janeiro, Sa is a trilingual corporate veteran with 15 years of experience working with leading brands across the region. Previously, he was Global Marketing Manager at Neoris, the technology subsidiary of CEMEX, and before that, he was Promotions and Marketing Supervisor at Discovery Networks Latin America.
“Renato adds significant experience and expertise to our expanded marketing services team,” said Mike Valdés-Fauli, President of JeffreyGroup. “His innovative work on digital campaigns, website development, video production, event management and creative services will help us broaden the range of marketing and communication solutions we offer our clients throughout Latin America.”
Sa received his undergraduate degree in communications while in Rio de Janeiro and began his career at TV Globo in Brazil before earning an MBA in international management from the Thunderbird School of Global Management. At JeffreyGroup, he will report to the agency President, Mike Valdés-Fauli, and Chief Operating Officer, Brian Burlingame.