Edward James Olmos signs up for 5th year as Farmers spokesperson; ‘Right Fit’ TV campaign launches Aug. 16

Edward James Olmos has renewed for a fifth year as spokesperson for Farmers Insurance as the insurance giant prepares to launch its latest national Hispanic TV advertising campaign this coming Monday, August 16.  The commercials were produced by its Hispanic Agency of Record, Accentmarketing.

The new ads are the next installment of the insurer’s “Right Fit” campaign, launched in 2009. They feature a “force field” which represents the customizable Farmers coverages customers can choose to meet their individual needs. Read More »