Chevrolet at Hispanicize 2012
For the second year in a row, Chevrolet was the official automotive sponsor of Hispanicize 2012, the annual Latino trends event held from April 10-13, in Miami, Florida.
Alma L. Guajardo-Crossley, Director of Diversity Initiatives at General Motors, spoke during the First Annual Champions of Corporate Diversity Lunch about how the company is providing support for Hispanics in the United States and how GM has become an advocate for Latino inclusion.
General Motors also presented the award-winning #ChevyCrawls campaign. The Chevrolet team discussed how they leveraged social media to introduce a new lineup of Chevrolet vehicles to the South Florida region and interact with key influencers in the region. #ChevyCrawls received the 2011 Digital PR Campaign award at the PR News Digital PR Awards and created outstanding results for the brand.
During the conference, attendees participated in The Chevrolet Landmark Tour, a tour offered by Chevrolet to showcase some of Miami landmarks such as the Freedom Tower and the Cuban Memorial Plaza, while driving Chevrolet latest models such as the Chevrolet Volt. Participants also enjoyed great conversations with Cuban coffee and croquetas at the famous restaurant, Café Versailles.