Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition
- Competition deadline extended to March 21
- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization
Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.
Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cáncer (PADRES) as the non-profit entity focus of the national competition.
The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.
“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.
Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.
A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.
As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.
The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.
Hispanic PR Blog, Produ and Hispanic Market Weekly Unite to Create Ambitious Marketing Agenda for Hispanicize 2013
In an unprecedented bid to bring unity to the Hispanic advertising, PR and social media industries, three of the nation’s top Latino marketing trade media journals – The Hispanic PR Blog, Produ and Hispanic Market Weekly – announced today that they are uniting to help create the marketing industry content of Hispanicize 2013.
Now in its fourth year April 9-13 in Miami Beach, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
“This is a partnership between friendly competitors who respect each other and who realize that together we can help elevate the industry to new heights,” said Manny Ruiz (@MannyRuiz), creative director of the Hispanicize event and co-publisher of the Hispanic PR Blog. (See Hispanicize 2013 Preview Video here: http://bit.ly/hispz13Rising).
“Between our respective platforms and partners we have incredible content ideas and connections to make the marketing showcase of the event very special for brands, agency creatives and media buyers,” said Mara Fernandez, Marketing and Sales Director for Produ.com|Hispanic Publicidad. The first trade media outlet in the market, Produ has been publishing U.S. Hispanic and Latin American news about advertising, media, public relations and telecommunications since 1989.
Hispanic Market Weekly (http://www.HispanicMarketWeekly.com), established in 1997 by longtime journalist and publisher Arturo Villar, is the publication of choice for corporate marketers, agencies and media professionals needing breaking news, research, insight, marketing profile data and analysis.
The Hispanic PR Blog (http://www.hispanicprblog.com), founded in July of 2009, is the nation’s most visited web site about news and insights regarding multicultural public relations and social media marketing. In addition to its daily web site and newsletter, the Hispanic PR Blog enjoys a strong Twitter following @HispanicPR and its Facebook fan page.
Hispanicize Hosts Memorial Day BBQ & Networking Event
The Hispanicize team is gearing up for an amazing Memorial Day BBQ at Jungle Island with a mix of networking and good old fashioned family time with some of the movers and shakers in the Miami Social Media Scene. The event is free for bloggers and social media influencers, if you plan on attending, please send an email to Katherine@hispanicize.com as space is very limited.
Special Encore Film Screenings and Networking Event Set for Miami May 31 to Honor Winners of Hispanicize 2012 National Latino Film Showcase Awards
An encore screening of the best of show feature length and short films of Hispanicize 2012 will be held May 31st in Miami as part of a special event that will also include a networking reception for South Florida filmmakers.
“The Miracle of Spanish Harlem”, a feature length film directed by Derek Velez Partridge and “The History of Spaceflight”, a short directed by Chris Caraballo will be exhibited back to back from 6:30 to 8:30 p.m. at Miami’s historic Tower Theater, 1508 Southwest 8th Street in Little Havana.
The film screenings will be followed by a special filmmakers and social media networking event in the second floor of the theater that will include a discussion about what’s ahead for filmmakers at Hispanicize 2013 (April 2013).
Sponsored by one of Miami’s premier restaurants Truluck, the Starz network show “Magic City”, BlackBerry and Freedom Concierge Services, the screening and networking event is free for filmmakers, actors, bloggers and media who RSVP at http://hispz12film.eventbrite.com/ . RSVPs are being accepted on a first come first serve basis.
“This special screening is well deserved by Derek and Chris, two up and coming directors who we proudly support because we need more talented Latinos in Hollywood,” said Manny Ruiz, founder and creative director of the annual Hispanicize event. “We are proud of these filmmakers and are grateful to our sponsors for helping make this event possible.”
About The Miracle of Spanish Harlem
“The Miracle of Spanish Harlem” is an emotional drama about redemption and a man who tries to make his own miracle, only to find a real one. Directed by Partridge, the screenplay was written by Carlos Bermudez. The cast includes Kate De Castillo, Luis Antonio Ramos and Tony Plana, among others.
About The History of Spaceflight
Directed and produced by Chris Caraballo, “The History of Spaceflight” tells the story of several children who are left alone for an afternoon and their scheme to sneak up into the attic to uncover their Christmas presents early. It’s one small step for them, but one giant leap for children everywhere. The cast includes Christian Kramme, Cole Jensen, Rachel & Amanda Pace.
About Hispanicize 2012
The National Latino Film Showcase of Hispanicize 2012 was a co-production with Latin Heat Media and Getty Images Hispanic and was sponsored by BlackBerry and Diageo. Other sponsors include Cricket Wireless, Starz, Regal Cinemas, Bacardi USA, HATUEY Cuban-Style Ale and uSamp.
Among the filmmakers, actors and celebrities who attended or screened their works at Hispanicize 2012 this year were: Andy Garcia (For Greater Glory), Steven Bauer (Scarface), Cesar Millan (The Dog Whisperer), Emilio Estefan (19-time GRAMMY-winning Music Producer), Jessy Terrero (director of Gun and Soul Plane), Gina Rodriguez (Filly Brown), Dominik Garcia-Lorido (Magic City), Yul Vasquez (Magic City), Nelly Galan (Entrepreneur, The Swan), Pepe Serna (Scarface), Maria Elena Salinas (Univision anchor), Angel Salazar (Scarface), Mauricio Mendoza (Unknowns, Resurrection Blvd.,)and Yeniffer Behrens (Unknowns, Decisions), as well as others.
Hispanicize 2012 Sponsors and Media Partners
Hispanicize 2012 sponsors include Disney Parks, Target, BlackBerry, Unilever’s ViveMejor, Sprint, Dove Clear Tone, Walmart, McDonald’s, Pepsico, Cricket Wireless, Starz, Pampers, Univision Communications, JeffreyGroup, Southwest Airlines, Diageo, Telemundo, RadioShack, UnitedHealthcare, Clorox, JetBlue Airways, Fox Hispanic Media, Herbalife, NBC Latino, Terra, Visit Orlando, HATUEY Cuban-Style Ale, Bacardi USA, The Axis Agency, Transitions, Fleishman-Hillard, Newlink America, PR Newswire, Business Wire, Sensis, Critical Mention, Voxxi, Plus Three, Fox News Latino, OfferWise, Reyes Entertainment, uSamp, Al Dia News Media and others.
Hispanicize 2012 media partners include Getty Images Latin America/Hispanic, Latin Heat Media, Billboard Latin Music, AdWeek, Hispanic Market Weekly, LatinVision and the National Association of Hispanic Publications (NAHP).
The Hispanicize 2012 event is a partnership of Hispanicize, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).
Hispanicize at Cuban National Council Conference [Gallery]
The Hispanicize team was proud to present social media trends at recently concluded Cuban National Council Conference.
Hispanicize 2012 And The New Media ‘Emprendedores’
In April I had the opportunity to attend, speak at, and sponsor the third annual Hispanicize 2012 conference. The event has quickly grown into a premier conference for the new Hispanic social world – the intersection of business and Hispanic media, advertising, film, culture and social media. I have had the unique vantage point of having been intimately involved in the conference since its inception in Dallas back in April 2010 (originally billed the Hispanic PR and Social Media conference). 2012 was a real coming of age for the conference, with more than 700 attendees, 43 major brand sponsors, and four full days of presentations, panel discussions, and keynotes from thought leaders from around the Hispanic industry – including advertising, film, media, and brands.
In many ways Hispanicize has become the epicenter of Hispanic media and marketing innovation – an annual gathering of Hispanic social media leaders, brands investing in new ways to tap into the Latino market, and industry thought makers discussing the future of the business of Latinos, Inc.
Latinos, Inc. is the name of a seminal book published in 2001 by Arlene Dávila that provides an in-depth look at the history and state of Hispanic media and marketing and the corporate interests driving the very big business of media, marketing, and selling to Hispanics living in the US. The title encapsulates the large and powerful interests that have helped create a multibillion-dollar industry – namely the big media companies, the Hispanic advertising agencies, and corporations that drive the industry. Hispanicize 2012 got me thinking about the future of Latinos, Inc.
What impressed me the most about the 2012 Hispanicize conference was the people I had the chance to meet. At most marketing industry conferences you meet lots of industry types. Most are employees working at large brands, agencies, or media companies. But the crowd at Hispanicize 2012 was decidedly different. While there was a fair share of the aforementioned industry types, my anecdotal experience was that the majority of attendees were entrepreneurs. New media entrepreneurs – emprendedores – comprised of Hispanics and non-Hispanics alike who are passionate about their future vision of Latinos, Inc.
To give you a better sense of the emprendedores I met in and around Hispanicize 2012, most fit into one of the following categories:
Bloggers who were committed to making blogging their business
New media publishers – people launching some type of content play
The commonality was that all these emprendedores were focused on the new media, content or creative platforms for engaging U.S. Hispanics. Interestingly, most were not focused on Spanish language, but instead the powerful and oft-discussed issue of culture.
As an entrepreneur, I understand the grim market reality that many of the emprendedores I met will not survive. However, the sheer number of them, and their passion, made me think they will have a huge affect on what Hispanic media and marketing will look like in the immediate future. They will change Latinos, Inc. in profound ways.
I’ve written about this before – particularly from the perspective of how the Hispanic media landscape will look radically different from the Univision-Telemundo or TV-Radio duopolies we’ve come to expect. Being the geek that I am, I got to thinking of a formula to illustrate the emprendedores impact on Latinos, Inc. I came up with the following formula:
(Growth in Hispanic population + digital technology) * # of emprendedores = fundamentally transformed Latinos, Inc.
I am very interested to see if my formula will turn out to be accurate. I’ll definitely be at Hispanicize 2013 to see firsthand.
Hispanicize 2012 Wrapup – DK’s Thoughts on a Grand Latino Leadership Conference
The DK leadership team, Natasha Pongonis and Eric Diaz, just got back from Hispanicize 2012 and really were amazed by the overall experience. Here they want to share a few thoughts from their team that other marketers and bloggers may consider for their future conference decisions. To view all their photos from the Hispanicize conference check out the DK Facebook page.
Bloggers in Force!
There were many, many Latina bloggers at the conference. DK works with many bloggers on brand messaging, so to have a chance to meet and socialize with them is really a great opportunity. Many blogging favorites were there including Jeannette Kaplun of Todobebe, Romina Tibytt of Mama XXI, and Alexandra Morbitzer of Fit Latina. It was also great to spend some time with some of the amazing cause bloggers such as Laurita Tellado of Holdin’ out for a Hero, fashion bloggers including Mercedes Sanchez of Be Chic Magazine, and food bloggers like Nicole Presley of Presleys Pantry.
For the second year in a row, Chevrolet was the official automotive sponsor of Hispanicize 2012, the annual Latino trends event held from April 10-13, in Miami, Florida.
Alma L. Guajardo-Crossley, Director of Diversity Initiatives at General Motors, spoke during the First Annual Champions of Corporate Diversity Lunch about how the company is providing support for Hispanics in the United States and how GM has become an advocate for Latino inclusion.
General Motors also presented the award-winning #ChevyCrawls campaign. The Chevrolet team discussed how they leveraged social media to introduce a new lineup of Chevrolet vehicles to the South Florida region and interact with key influencers in the region. #ChevyCrawls received the 2011 Digital PR Campaign award at the PR News Digital PR Awards and created outstanding results for the brand.
During the conference, attendees participated in The Chevrolet Landmark Tour, a tour offered by Chevrolet to showcase some of Miami landmarks such as the Freedom Tower and the Cuban Memorial Plaza, while driving Chevrolet latest models such as the Chevrolet Volt. Participants also enjoyed great conversations with Cuban coffee and croquetas at the famous restaurant, Café Versailles.
Hispanicize 2012 a Huge Success
If you haven’t visited the Hispanicize website today, please do. And be sure to read the latest post by Manny Ruiz, the mastermind behind the Hispanic PR Blog and Hispanicize event. In addition to wrapping up his thoughts about this year’s event, and expressing his gratitude to all the wonderful people who helped make Hispanicize 2012 possible, he shares his thoughts about what the annual conference has become — a Cultural Catalyst.
I always intended for Hispanicize 2012 to be an unprecedented showcase for Latinos in social media, PR, advertising, blogging, film and business but what took place last week was much more profound.
Based on the reception the event has received from media, celebrities and most attendees alike, Hispanicize is now arguably one of the most significant annual gatherings of Latino thought leaders, trendsetters and cultural influencers in the nation.
Despite much room for improvement (we always have that), I am especially encouraged that what most people say about it is that it was totally inspiring.
At a time in our nation’s history when Latinos are under siege for retaining their cultural identity, it’s humbling to hear that this event has become a major cultural catalyst to inspire and propel Latinos forward towards success whatever their field of interest may be.
Latino Hollywood Comes Alive This Evening at Hispanicize 2012 Latino Film Showcase
Tonight it is Lights, Cameras, Action!!! BlackBerry Black Carpet Night.
The stars of this year’s Hispanicize 2012 National Latino Film Showcase will shine brightest on the Black Carpet Night of Thursday, April 12 @ 6:15 PM, sponsored by BlackBerry. The Black Carpet will feature a parade of Latino stars, directors and producers followed by the screening of several films on four screens at South Beach’s Regal Stadium 18 at 1120 Lincoln Road, Miami Beach, FL.
The event’s Latino Hollywood after party presented by Diageo will immediately follow the screenings across the street at the world famous 1111 Lincoln Road, South Florida’s most famous after party location.
Film Programming Schedule of the National Latino Film Showcase today
THURSDAY, APRIL 12, 2012
Writer-Director: Adam Schlachter, Producers: Adam Schlachter, Van Kassabian
Struggling artists in Los Angeles, from studio executive to homeless actor, compromise their identities, integrities, and souls in search of their dreams, ideals, and passions…. Funny, realistic, and heartfelt. Cast: Henrik Larsson, Yeniffer Behrens, Anup Sugunan, Carla Tassara, Michael Gavino, Viviana Vigil, and Joey Medina.
The Cable Directed by Jesse Quinones, Producer: Ann Marie Goodwin
A gripping documentary about two children in Colombia who must use a cable, which is connected to two mountains, as their only means of travelling to and from the outside world.
The Miracle of Spanish Harlem
Directed by Derek Velez Partridge Screenplay by Carlos Bermudez Kate Del Castillo (Eva) gives (Tito) Luis Antonio Ramos a second chance at love but he must first overcome a lie and find redemption. This is an emotional drama about a man that tries to make his own miracle, only to find a real one. (Florida Premiere) Cast: Tony Plana, Andre Royo, Fatima Ptacek, Adrian Martinez, Priscilla Lopez, Geraldo Rivera
History of Spaceflight Director: Chris Caraballo, Producer: Chris Caraballo, Lea Dizon, Douglas Jessup When their parents leave them home alone for the afternoon, the Beasley children devise a scheme to sneak up into the attic to uncover their Christmas presents early. It’s one small step for them, but one giant leap for children everywhere. Cast: Christian Kramme, Cole Jensen, Rachel & Amanda Pace
Girl in Progress Director: Patricia Riggen As single mom Grace juggles work, bills, and her affair with a married doctor, her daughter, Ansiedad, plots a shortcut to adulthood after finding inspiration in the coming-of-age stories she’s reading for school. Cast: Eva Mendes, Cierra Rodriguez, Patricia Arquette, Matthew Modine (Advance Sneak Peek Screening of 2nd episode)
Lilia Director: Sam Lerma ‘Lilia’ is a story about a man’s struggle to keep his family together, after losing his job. Cast: Alfredo Lomeli, Aisa Palomares, Lauren Montemayor (Lilia)
Knight to D7: Director: Nathan Scoggins, Executive Producer: Hugo Perez
From the award-winning creators of GRANDE DRIP comes a compelling short film about friendship, sacrifice, and the importance of significance over existence.
An extraordinary story of sacrifice takes place one ordinary afternoon when a young engineer, Dustin Harper, visits his longtime friend, Brady Collins. Their ongoing game of chess is brought to a halt when Brady reveals that his continuing battle with cancer has taken a turn for the worst. The only thing harder than saying goodbye will be honoring Brady’s last request.
Most Wanted Producer/Director: Dallas King
Set in the future, an FBI agent must “jump” across space to capture the creator of a controversial drug that’s taking over the world.
Cast: Michael King, Venus Leone, Yoshua Sudarso, Cris D’Annunzio
Magic City presented by Starz Miami Beach, New Year’s Eve, 1959. Castro’s rebels seize Havana, while the Kennedys, the mob and the CIA all hold court at the luxurious Miramar Playa Hotel. This is Ike Evans’ place, and he used mob boss Ben “The Butcher” Diamond to finance it. With diving clowns by day, and escorts at night, nothing’s what it seems in the STARZ Original Series Magic City. Cast: Jeffery Dean Morgan, Dominik Garcia-Lorido, Yul Vazquez
Hispanicize 2012 Sponsors and Media Partners Hispanicize 2012 sponsors include Disney Parks, Target, BlackBerry, Unilever’s ViveMejor, Sprint, Dove Clear Tone, Walmart, McDonald’s, Cricket Wireless, Starz, Pampers, Univision Communications, JeffreyGroup, Southwest Airlines, Diageo, Telemundo, RadioShack, UnitedHealthcare, Clorox, JetBlue Airways, Fox Hispanic Media, Herbalife, NBC Latino, Terra, Visit Orlando, HATUEY Cuban-Style Ale, Bacardi USA, The Axis Agency, Transitions, Fleishman-Hillard, Newlink America, PR Newswire, Business Wire, Sensis, Critical Mention, Voxxi, Plus Three, Fox News Latino, OfferWise, Reyes Entertainment and others.
Hispanicize 2012 media partners include Getty Images Latin America/Hispanic, Latin Heat Media, Billboard Latin Music, AdWeek, Hispanic Market Weekly, LatinVision and the National Association of Hispanic Publications (NAHP).
McDonald’s Hosts Latino Bloggers for a “Chill Evening at Sea” During Hispanicize 2012
As the sun went down in Miami on Wednesday, April 11, more than 120 bloggers and social media influencers from across the country joined McDonald’s and Hispanicize 2012 organizers for a chill evening at sea onboard TheVenetian Lady. Guests enjoyed three hours of tantalizing beverages, food and DJ grooves afloat the clear waters of Biscayne Bay. They also relaxed in style at the McCafe® Chill Lounge – a unique deck turned into ice lounge to reflect the cool vibe of the new Cherry Berry Chiller, the latest addition to the McCafe beverage line, made with 100 percent fruit juice, with natural flavors, available in restaurants nationwide beginning May 7th.
In addition to the “Chill Evening at Sea” event, McDonald’s will present two workshops during the Hispanicize Conference: One on April 12th for bloggers interested in working with corporate brands, and then a case study on April 13th highlighting the corporation’s commitment to Hispanic higher education attainment.
Bloggers from Piccolo Mondo PR, Jose Sanchez and Mariel Quinones pose at the McDonald's Chill Evening at Sea red carpet. (PRNewsFoto/McDonald's USA, LLC)
Guests onboard the The Venetian Lady enjoy McDonald's Chill Evening at Sea soiree. (PRNewsFoto/McDonald's USA, LLC)