Hispanic Televison Summit lineup includes total market approach, millennials
Key topics at the 12th Annual Hispanic Television Summit, on Thursday, October 2nd at the Marriott Marquis in New York City and presented by Broadcasting & Cable and Multichannel News magazines, will reflect increased interest in the Hispanic TV business by general market executives. Topics include the importance of sports, “total market” approach to media, Hispanic millennials, social consciousness, promotion, multi-screen distribution and the art of storytelling.
Five panels are complemented by keynote interviews and special presentations about the state of Hispanic advertising; sports rights; future distribution of FIFA World Cup and the Olympics; the importance of Mexican soccer; and the role of socially conscious storytelling for millennial Hispanics. Additionally, there will be an awards ceremony in recognition of DISH and Major League Soccer (MLS) for their leadership in Hispanic television. Alfredo Rodriguez, VP Marketing for the DishLATINO brand, will accept for DISH, and Commissioner Don Garber will accept on behalf of Major League Soccer (MLS).
“The general market has taken note of the Hispanic TV business, which is why we have more speakers and first-time registrants from the general market this year,” said Louis Hillelson, Vice President/Group Publisher of Broadcasting & Cable and Multichannel News. “The agenda is suited to provide valuable insights for newcomers, as well as those seasoned in the Hispanic TV business.”
The Hispanic Television Summit is the signature annual conference for those in the business of television and video intended for Hispanic audiences. The Summit attracts about 500 executives representing advertising, brands, programmers, production, pay television, broadcasters, digital, technology suppliers, researchers, marketing firms and financial investors.
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