Hispanics Use Social Media More than Non-Hispanic Whites
Do Hispanics use social media?
This is a question I hear quite often. Hispanics not only use social media they are more likely to use it than non-Hispanic whites and their use is growing by double digits. The 2009 Multicultural Marketing Study conducted by Dr. Felipe Korzenny at the Florida State University Center for Hispanic Marketing Communication, DMS Research and Captura Group asked a diverse group of 2,500 people if they use social media and here is what they found: Read More »