The New Brand Marketing = Content Online
BY JOE KUTCHERA
AUTHOR of “Latino Link: Building brands online with Hispanic communities and content”
Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food. What do these packages say? How can I find the ingredients that I want to make the food that I know? Which brand is best? The bottom line: what do you recognize in the store? Nothing! It’s all in Chinese.
Ursula Mejia-Melgar, the multicultural marketing manager at General Mills, makes that analogy Read More »