Study: Fewer than 2 percent of online orders came from social networks

Companies that think social media engagement is the key to increasing online retail purchases may want to reconsider.

A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network.

Email marketing and search advertising, meanwhile, proved to be more effective in driving sales.

Read the entire article at PR Daily.