Can social media reveal your race? US program targets Hispanics

Summary: On the Internet, no one knows you’re a dog but they might know your race. The search is on for racial signals – thanks to the US government.

Dana Oshiro, publishing analyst at advertising network NetShelter, poses an interesting question: “How do you determine race and ethnicity online? “

This question arose from her recent attendance at the White House Hispanic Community Action Summit in San Jose, CA where plans were discussed on how to use social media and online marketing to target the Hispanic population. The goal is to offer programs that will raise the number of Hispanic students in colleges by 4.5 million over the next ten years.

Read the entire article at ZDNET.