Hispanic Public Relations: Creating Brand Evangelists with Engagement and Trust

To Be Held: Intercontinental Miami Hotel, Thursday, May 3, 2012, 11:45 a.m. to 12:45 p.m.

On behalf of AHAA: The Voice of Hispanic Marketing, we would like to cordially invite the public relations community to participate in our Annual Conference taking place at the Intercontinental Miami Hotel from May 2 to 4.

As part of our recent shift in mission to expand our focus and advocacy beyond Hispanic advertising to include all above- and below-the-line marketing disciplines working in the Hispanic market, our will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum. Attending and being featured at the conference will be some of the nation’s leading investors in the Hispanic market. They will reveal the creative strategies that resulted in outstanding campaigns that also deeply connected with Hispanic consumers.

Public Relations is critical to tapping into the hearts and minds of the Latino community and shifting perceptions, and we are excited to bring together a distinguished panel to discuss how to generate advocacy, engagement, trust and sales with Public Relations:

  • Professor Rosanna Fiske, APR – School of Journalism & Mass Communication, Florida International University, North Miami, FL, 2011 PRSA Chair & CEO
  • Manny Ruiz – Co-Publisher of Hispanic PR Blog and PapiBlogger, Founder/Creative Director of Hispanicize 2012
  • Natalie Boden – Founder & President, BodenPR
  • Solomon Romano
    Head of Hispanic Marketing, Delta Dental

This session is FREE to all public relations professionals. To register, please email info@ahaa.org and we will send you a registration packet, which will include the option to stay and join us for the luncheon following the PR session.

For more information on the AHAA conference, please visit http://ahaa.org/default.asp?contentID=353