Using Personas: A ‘How-To Guide’

by Jose Villa, and originally published at MediaPost

During the last three months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts in the Hispanic market, but Hispanic marketing programs across the entire digital (and arguably the traditional) paid, owned and earned media spectrum. Read More »