Hispanic PR Techniques: McDonald’s begins ‘La Pachanga’ to the 10th Annual Latin GRAMMY(R) awards with the McDonald’s 2009 ‘Prende La Pachanga’ sweepstakes
OAK BROOK, Ill – McDonald’s is joining the celebration of the 10th Annual Latin GRAMMY Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision Network, with the McDonald’s 2009 “Prende La Pachanga” Sweepstakes, which will award four trips for four to the show among other prizes. Entries are being accepted online at meencanta.com through September 27.
Four grand prize winners and up to three guests who must be at least 21 years old will each receive inclusive round-trip airfares, hotel accommodations, VIP passes to the awards ceremony and access to the official Latin GRAMMY After Party. Winners will also receive a $500 gift card, $50 McDonald’s Arch Card and will get to choose one of the following; a video camera, MP3 player, car speakers or a gift card to download music.
“McDonald’s is pleased to return as a sponsor of the Latin GRAMMY Awards and to provide four lucky winners and their guests the chance to experience Latin music history, as McDonald’s VIP guests at this year’s milestone Latin GRAMMY Awards ceremony,” said Cristina Vilella, Director of Marketing, McDonald’s.
Additional winners will receive prizes that include headphones, $200 gift cards to download music and $20 McDonald’s Arch Cards.
No purchase is necessary. See www.meencanta.com for complete details.