Hispanic PR Techniques: Brisas Hotels & Resorts launches bilingual ‘Girlfriend Getaway’ Facebook campaign
MIAMI, FL – Mexican hotel chain Brisas Hotels & Resorts is launching ‘Brisas Chicas y Margaritas,’ (http://tinyurl.com/n4v4wl) a Bilingual Girlfriend Getaway Facebook campaign aimed at both giving away a trip to four friends as well as raising funds for Fondo Para La Paz, a group that helps rural communities in remote parts of Mexico.
The ‘Brisas Chicas y Margaritas’ contest invites U.S. residents over 21 to upload a photo of an item that best describes what friendship means to them, along with a description no longer than 140 characters long of why they chose that item. Brisas Hotels & Resorts will donate $2,000 to Fondo Para La Paz once the Fan Page reaches 2,000 fans. The contest runs until September 17th, 2009 and the winner will be announced on September 30th, 2009.
“Brisas Hotels & Resorts is honored to be able to celebrate the strong ties of friendship with the ‘Brisas Chicas y Margaritas’ campaign,” states Pilar Arizmendi, U.S. spokesperson for Brisas Hotels & Resorts. “With this campaign we aim at impacting the lives of others by inspiring women across the nation to come together to celebrate friendship – while at the same time helping those in need.”
To enter the ‘Brisas Chicas y Margaritas’ Facebook contest, participants must:
— Be 21 years or older and a U.S. resident
— Have a Facebook Profile
— Become a Fan of Brisas Hotels & Resorts
— Choose one unique, creative item that best represents the meaning of
friendship to you
— Post a picture of this item and write a description of 140 characters
or less – in English, Spanish or Spanglish
Judging will be made by the Brisas Hotels & Resorts Team based on creativity. The winner, who will be notified via a message to their Facebook email, can travel with her three girlfriends between October 1st and December 15th, 2009.
The winner of the ‘Brisas Chicas y Margaritas’ Campaign will receive:
— 3 days – 2 night stay for four people (participant + three
girlfriends) at one of Brisas Hotels & Resorts beach properties
— 4 airline tickets to the destination courtesy of AeroMexico
— Brisas Pool Side Welcome Margaritas upon arrival to celebrate their