The Problem With Public Relations

Six months before Southfork Kitchen opened, a local public relations director pitched me, telling me what he would do, how he would do it and how much it would cost: $4,500 a month for the busy months of the year and maybe half that for the other half. I wondered which six months needed more P.R. — the long lonely winters or the hot and heavy summers? The Hamptons is an archipelago of 20 key resort towns where even the worst restaurants seem crowded in the summer.

Read the entire article in The New York Times.