Six months before Southfork Kitchen opened, a local public relations director pitched me, telling me what he would do, how he would do it and how much it would cost: $4,500 a month for the busy months of the year and maybe half that for the other half. I wondered which six months needed more P.R. — the long lonely winters or the hot and heavy summers? The Hamptons is an archipelago of 20 key resort towns where even the worst restaurants seem crowded in the summer.
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