The Public Relations Society of America (PRSA) is partnering with Hispanicize Digital to launch the “Latino Social Media Insights Tour,” a series of professional development breakfasts for PRSA Chapters nationwide that feature panels with Hispanic bloggers and expert presentations on current trends in Latino social media.
The national breakfast program kicks off this summer and is part of PRSA’s longstanding partnership with Hispanicize and its annual Latino trends event Hispanicize 2013.
With Hispanic buying power currently at $1 trillion and expected to grow to $1.5 trillion over the next five years (Nielsen), these breakfasts are a great way for Chapter members to gain important insights into the rapidly growing Hispanic marketplace and evolving consumer mindset.
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