Hispanic PR & Social Media Conference Becomes Catalyst For Industry Trends and Change
BY MANNY RUIZ
Co-Publisher, Hispanic PR Blog
At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why this event proved a catalyst for several industry trends like few Hispanic marketing conferences before it. Here’s a sampling of what I observed:
- Public relations is indeed poised, positioned and ready to lead the Hispanic social media marketing revolution. At session after session (and there were 12 focused just on this very topic) everyone acknowledged that PR will play a prominent, if not lead, role in defining Hispanic social media. This mirrors the results of the four month long Hispanic PR Census which shows that at least from the point of view of most PR professionals there is an overwhelming belief that PR is generally best suited to lead social media marketing. (See the last week’s story here). (Tomorrow I will give you a preview to a story I wrote for the 2010 U.S. Hispanic Social Media that describes precisely why Hispanic social media is the single most important development to ever happen to Hispanic PR).
Next week’s launch of the official 2010 U.S. Hispanic Social Media Guide will propel the conference’s PR industry momentum further. This comprehensive guide is being published in partnership with the Word of Mouth Marketing Association (WOMMA), HPRA and the Hispanic PR Blog. It’s being launched to coincide with WOMMA’s national School of WOM conference in Chicago next week, May 24-26.
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