Comments on: NFL seeks to score big with Hispanic markets http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/nfl-seeks-to-score-big-with-hispanic-markets/ The PR industry’s premier source for Hispanic PR news and views Mon, 26 Jul 2010 14:35:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: michelle http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/nfl-seeks-to-score-big-with-hispanic-markets/comment-page-1/#comment-950 michelle Mon, 08 Feb 2010 16:36:21 +0000 http://www.hispanicprblog.com/?p=2705#comment-950 Lmichele Respectfully I think you and I are talking about 2 separate but true issues...very few of" the Big Dogs" in advertising have yet to put legitimate dollars to gain the Hispanic consumer, and I know that doesn't happen overnight, but the buying power of the Latino community should prove to them to invest the marketing dollars towards those efforts. I agree with you also, that for the Hispanic businesses to take part in the American dream, we have to be willing to stand next to any business and invest to gain consumers and we can't do that if we sit and wait for a consumer to find us. It is sad. Lmichele
Respectfully I think you and I are talking about 2 separate but true issues…very few of” the Big Dogs” in advertising have yet to put legitimate dollars to gain the Hispanic consumer, and I know that doesn’t happen overnight, but the buying power of the Latino community should prove to them to invest the marketing dollars towards those efforts.

I agree with you also, that for the Hispanic businesses to take part in the American dream, we have to be willing to stand next to any business and invest to gain consumers and we can’t do that if we sit and wait for a consumer to find us. It is sad.

]]> By: Lmichele http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/nfl-seeks-to-score-big-with-hispanic-markets/comment-page-1/#comment-949 Lmichele Mon, 08 Feb 2010 15:18:21 +0000 http://www.hispanicprblog.com/?p=2705#comment-949 "Ignored by the big dogs in advertising?" Just curious if you had any proof that Hispanics even tried. In October 2008, the Super Bowl Committee invited every small business in the DFW area to come and hear about new jobs and opportunities the next Super Bowl will bring to our area in Feb 2011. My Hispanic-owned company was there but as I looked around, I was disappointed to see I was almost the only one. Even though the Hispanic Chamber of Commerce advertised like crazy, no other Hispanic business owners showed up. (If they did, they were a handful) The opportunities were there, they just didn't act upon it. Sad. “Ignored by the big dogs in advertising?” Just curious if you had any proof that Hispanics even tried. In October 2008, the Super Bowl Committee invited every small business in the DFW area to come and hear about new jobs and opportunities the next Super Bowl will bring to our area in Feb 2011. My Hispanic-owned company was there but as I looked around, I was disappointed to see I was almost the only one. Even though the Hispanic Chamber of Commerce advertised like crazy, no other Hispanic business owners showed up. (If they did, they were a handful) The opportunities were there, they just didn’t act upon it. Sad.

]]> By: michelle http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/nfl-seeks-to-score-big-with-hispanic-markets/comment-page-1/#comment-948 michelle Mon, 08 Feb 2010 14:28:13 +0000 http://www.hispanicprblog.com/?p=2705#comment-948 Everything Latino is usually the norm in Miami which I dearly love. But if that truly was the case.. we should have seen that demonstrated on a more national scale by the Superbowl commercials. The Hispanic buying power was ignored by the big dogs in advertising last night. Michellita Latina-ish Everything Latino is usually the norm in Miami which I dearly love. But if that truly was the case.. we should have seen that demonstrated on a more national scale by the Superbowl commercials. The Hispanic buying power was ignored by the big dogs in advertising last night.
Michellita Latina-ish

]]> By: Wayne M. Zamora http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/nfl-seeks-to-score-big-with-hispanic-markets/comment-page-1/#comment-941 Wayne M. Zamora Sun, 07 Feb 2010 01:33:47 +0000 http://www.hispanicprblog.com/?p=2705#comment-941 Having the Super Bowl in a city that has a Hispanic population of over 50% is a start but it would be more effective if the very few Hispanics in the NFL were there to give autographs and take fotos with the fans. That's what I call inspiration for the young Latinos!! Wayne Latin Connection eMagazine Having the Super Bowl in a city that has a Hispanic population of over 50% is a start but it would be more effective if the very few Hispanics in the NFL were there to give autographs and take fotos with the fans. That’s what I call inspiration for the young Latinos!!

Wayne
Latin Connection eMagazine

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