Comments on: 2010: The Year Social Marketing Gets Serious http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/2010-the-year-social-marketing-gets-serious/ The PR industry’s premier source for Hispanic PR news and views Mon, 26 Jul 2010 14:35:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: José Huitron http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/2010-the-year-social-marketing-gets-serious/comment-page-1/#comment-654 José Huitron Wed, 23 Dec 2009 17:01:26 +0000 http://www.hispanicprblog.com/?p=2413#comment-654 Measurement is indeed an important element of social media initiatives. Another key aspect is making it easy for others to tell your story. Nice post! Measurement is indeed an important element of social media initiatives. Another key aspect is making it easy for others to tell your story.

Nice post!

]]> By: Gregory (@piplzchoice) http://www.hispanicprblog.com/hispanic-pr-and-social-marketing-views/2010-the-year-social-marketing-gets-serious/comment-page-1/#comment-649 Gregory (@piplzchoice) Tue, 22 Dec 2009 22:07:10 +0000 http://www.hispanicprblog.com/?p=2413#comment-649 No marketing genius can improve/manage brand or product reputation without measuring it, and comparing the metric to the reputation of direct competitors. This is not an easy task, in fact a lot more complex than making declarations. My team have invested over two years to come with methodology and algorithms to do it. Here is few examples you may find interesting to review http://www.scribd.com/people/documents/20081806-piplzchoice. No marketing genius can improve/manage brand or product reputation without measuring it, and comparing the metric to the reputation of direct competitors. This is not an easy task, in fact a lot more complex than making declarations. My team have invested over two years to come with methodology and algorithms to do it. Here is few examples you may find interesting to review http://www.scribd.com/people/documents/20081806-piplzchoice.

]]>