Hispanic PR Agency Communidad LLC names new staff

Comunicad, LLC a full-service, cross-cultural public relations and marketing communications agency based

in Arlington, VA, announced the appointment of new staff today. Gloria Rodriguez, President/CEO of Comunicad, LLC, appointed three new staff members: Shalimar Alio named senior account executive. Alio comes from the Congressional Hispanic Caucus Institute (CHCI) where she was the senior manager with the strategic communications and events department. Alio, who previously worked at Comunicad, has more than 10 years of experience developing partnerships while leading communications campaigns and event logistics. She was recently accepted to Georgetown University’s Master in Public Relations and Corporate Communications program, is a graduate from the American Express Leadership Academy in partnership with the Center for Creative Leadership, has a Graduate Certificate in Marketing from Georgetown University, and holds a BA in communications from the University of Sacred Heart in Puerto Rico. At Comunicad, Alio will oversee strategy and development for national clients with creative solutions for their community development campaigns, stakeholder engagement and programs. Jossie Flor Sapunar named account executive. Sapunar comes to Comunicad from the League of United Latin American Citizens (LULAC). Sapunar led an innovative media approach and effective digital campaigns as LULAC’s new media and publications manager. As account executive at Comunicad, Sapunar will assist with leading the media relations and digital marketing objectives for national clients, integrating her expertise in graphic design and content development. Sapunar holds a BA in International Studies and Spanish from the Johns Hopkins University. Ileana Ruiz has also joined the media relations team at Comunicad. Ruiz was previously with the communications department at the US Census Bureau. At Comunicad, Ruiz provides support on publicity, outreach, content development and social media efforts. Ruiz holds a MA in communications and public relations from the Sacred Heart University in Puerto Rico and a BA in marketing from Universidad de Puerto Rico.