FBI Aims to Build Trust Among Hispanics

Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy to achieve the following key objectives:

• Build awareness and trust for the FBI among US Hispanics
• Educate online Hispanics on how and when to contact the FBI
• Produce and distribute resources to educate Hispanics on common fraud and crimes

Hispanic Online Solution

To most efficiently achieve the objectives of the campaign, Captura Group worked with the FBI to develop a Hispanic online strategy that consisted of two main elements:

Read the entire article at Hispanicize.