Ann Arbor, MI based Domino’s Pizza, the recognized world leader in pizza delivery, has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record. RLPR, an independent bicoastal Hispanic PR agency, will provide both national and local public relations outreach including media and community relations, supporting key marketing efforts and new product launches, as well as, assist with strategic counsel for digital consumer engagement.
Domino’s Pizza has been a leading supporter of the US Hispanic market for years. This partnership marks the first time the brand has engaged an agency specifically for Hispanic public relations services. Domino’s general market PR initiatives are handled by an internal communications team. The account will be managed out of RLPR’s New York offices.