Edgardo A. Navarro Linares Promoted to Vice President, Multicultural Marketing, McDonald’s USA

Navarro to Lead Strategic and Multicultural Consumer Marketing for 14,000 U.S. Restaurants

Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald’s USA. In this role, Navarro will be responsible for McDonald’s U.S. strategic and ethnic consumer marketing efforts. Reporting to McDonald’s U.S. Chief Marketing Officer Neil Golden, Navarro will assume his new role, effective January 4, 2011.

“Multicultural marketing at McDonald’s is more than segmented ethnic advertising campaigns; it’s a business imperative and an integral element in our business strategy and marketing plans,” said Golden. “With Edgardo’s leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspective is understood and applied at all points throughout the marketing process.” Read More »