NAMIC Announces Winners of the 2010 Excellence in Multi-cultural Marketing Awards

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).

Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week.

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the Cable Companies division. Cox Communications garnered first place honors in two categories. Cable Companies taking first place honors in a single category included Cablevision and Comcast. HBO and Turner Entertainment Networks led the Networks/Industry Suppliers division with three first place finishes each. IFC garnered two first place wins. Networks/Industry Suppliers garnering first place wins in a single category include BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv.

“The cable industry is committed to connecting their brands with an increasingly diverse audience,” said Daphne Leroy, vice president of Marketing and Communications, NAMIC. “We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies.”

Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes, will serve as host of the Excellence in Multicultural Marketing Awards ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m. EDT. In addition to the EMMA winners’ presentation, this “Hot Topics” session of the Annual NAMIC Conference will feature a panel of 2010 EMMA judges including Will Arredondo, director, Consumer Marketing, Fuse TV; Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network & Adult Swim; Philip Polk, director, Segmentation Marketing, Cox Communications; Joseph Schramm, managing partner, Schramm Marketing Group, Inc., and Lisa Skriloff, president, Multicultural Marketing Resources, Inc. Moderated by Seth Arenstein, assistant vice president and editorial director of CableFAX Group, the discussion will focus on marketing expertise, highlighting EMMA successes and identifying areas of opportunity in producing culturally-relevant marketing programs that achieve results.

The NAMIC Multi-cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the Excellence in Multi-cultural Marketing Awards. The Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes. CableFAX is the exclusive media partner.

The complete list of winners of the 2010 Excellence in Multicultural Marketing Awards follows.

  2010 EMMA WINNERS

  CABLE COMPANIES DIVISION

  Case Studies / Campaigns

  First Place
  Title: Lo Mejor On Demand
  Company: Time Warner Cable
  Agency: Castells y Asociados Advertising

  First Place
  Title: timewarnercable.com/espanol Web Rebuild
  Company: Time Warner Cable
  Agency: Castells y Asociados Advertising

  Second Place
  Title: El Mix Launch Strategy - Cox Communications
  Company: Cox Communications

  Second Place
  Title: Celebrity Campaign
  Company: Cox Communications
  Agency: PM Publicidad

  Third Place
  Title: A Capella Acquisition Campaign
  Company: Comcast
  Agency: Firefly

  Third Place
  Title: TWCLA World Cup Campaign
  Company: Time Warner Cable Los Angeles

  Marketing Tactics:  All Other Media

  First Place
  Title: Direct Response Triple Play "Beauty Salon"
  Company: Cablevision

  Second Place
  Title: Direct Response Triple Play "Fun-house"
  Company: Cablevision
  Agency: GlobalWorks

  Marketing Tactics:  Digital

  First Place
  Title:   timewarnercable.com/espanol Web Rebuild
  Company: Time Warner Cable
  Agency: Castells & Asociados Advertising

  Marketing Tactics:  Direct Mail

  First Place
  Title: Celebrity Campaign
  Company: Cox Communications
  Agency: PM Publicidad

  First Place
  Title: GMA Pinoy and GMA Life Launch Postcard
  Company: Time Warner Cable

  First Place
  Title: Filipino Package Upgrade Direct Mail
  Company: Time Warner Cable Los Angeles
  Agency: ES Advertising, Inc.

  Second Place
  Title: Cox lo hace facil para conectar
  Company: Cox Communications

  Second Place
  Title: El Mix
  Company: Cox Communications
  Agency: PM Publicidad

  Marketing Tactics:  Grassroots

  First Place
  Title: TWCLA HD Outreach Program - Retail Events
  Company: Time Warner Cable Los Angeles
  Agency: Acento

  Second Place
  Title: Cox, tu amigo en la comunidad
  Company: Cox Communications San Diego

  Marketing Tactics:  Print

  First Place
  Title: Filipino Package Launch Print Ad
  Company: Time Warner Cable Los Angeles
  Agency: ES Advertising, Inc.

  Second Place
  Title: Comcast - South Asian Xfinity Q1 Campaign
  Company: Comcast
  Agency: Ameredia Inc

  Marketing Tactics:  Radio

  First Place
  Title: Comcast Polish Gift with Purchase Campaign
  Company: Comcast
  Agency: Ameredia Inc

  Marketing Tactics:  Television

  First Place
  Title: Granddaughter - Cox Communications
  Company: Cox Communications
  Agency: Doner

  First Place
  Title: TWCLA HD Outreach Campaign - Media Interviews
  Company: Time Warner Cable Los Angeles
  Agency: Acento

  Second Place
  Title: Chinese Market Infomercial
  Company: Time Warner Cable Los Angeles
  Agency: ES Advertising, Inc.
  Third Place
  Title: August 2009 Nuestra Tele Basico Launch TV Campaign
  Company: Time Warner Cable
  Agency: Acento Los Angeles

  NETWORK INDUSTRY SUPPLIER DIVISION

  Case Studies / Campaigns

  First Place
  Title: Cox Las Vegas Filipino On Demand Launch Marketing Case Study
  Company: International Media Distribution

  First Place
  Title: The Chicas Project: Season 4
  Company: mun2

  Second Place
  Title: Latino Student Athlete of the Year Scholarship
  Company: Fox Networks
  Agency: Daily Planet

  Second Place
  Title: Channel One Russia Comcast Philadelphia Launch Campaign
  Company: International Media Distribution
  Agency: Ameredia Inc

  Second Place
  Title: Happy Mother's Day Makeover - Reinvent Yourself Campaign
  Company: Olympusat

  Third Place
  Title: BET Awards 09
  Company: BET Networks
  Agency: Harmelin Media

  Third Place
  Title: CNN Presents: Latino In America
  Company: CNN

  Third Place

Title: ESPN Deportes and Time Warner Cable – NYC Dominican Baseball Campaign

  Company: ESPN/ESPN Deportes
  Agency: ConceptOne

  Third Place
  Title: Way Black When
  Company: TV One

  Third Place
  Title: Bandamax Launch Campaign
  Company: TuTv

  Marketing Tactics:  All Other Media

  First Place
  Title: Epitafios Season 2 Press Kit
  Company: HBO

  First Place
  Title: Bollywood Hero
  Company: IFC

  Marketing Tactics:  Digital

  First Place
  Title: BET Honors 2010
  Company: BET Networks
  Agency: Harmelin Media

  First Place
  Title: Unmistakable Campaign
  Company: HBO

  Second Place
  Title: Epitafios Season 2 Microsite
  Company: HBO

  Marketing Tactics:  Direct Mail

  First Place
  Title: Nexos Latinos(TM) TWC NYC Acquisition/Upgrade, Winter 2010
  Company: Eclipse Marketing Services, Inc.
  Agency: Eclipse Marketing Services, Inc.

  First Place
  Title: Unmistakable Campaign
  Company: HBO

  Second Place
  Title:  Comcast GMA Life TV Upsell Marketing Tactic
  Company: GMA Network, Inc.

  Second Place
  Title: TV JAPAN Comcast SF Bay Area Free Preview Direct Mail 2009
  Company: International Media Distribution
  Agency: TD Wang

  Third Place
  Title: TBS Lopez Tonight Direct Mail
  Company: Turner Entertainment Networks

  Marketing Tactics:  Diversity Awareness

  First Place
  Title: TNT HawthoRNe Inspired Connections
  Company: Turner Entertainment Networks

  Marketing Tactics:  Grassroots
  First Place
  Title: TNT HawthoRNe Mocha Moms Screenings
  Company: Turner Entertainment Networks

  Second Place
  Title: BET Hip Hop Awards 2009
  Company: BET Networks
  Agency: Power Moves Inc.

  Third Place
  Title: The Mo'Nique Show
  Company: BET Networks
  Agency: Brand Marketers

  Marketing Tactics:  Out of Home

  First Place
  Title: TBS Lopez Tonight OOH
  Company: Turner Entertainment Networks

  Second Place
  Title: Bollywood Hero
  Company: IFC
  Agency: Saavn

  Marketing Tactics:  Print

  First Place
  Title: Bollywood Hero
  Company: IFC
  Agency: Saavn

  Second Place
  Title: Comcast GMA Life TV Upsell Marketing Tactic
  Company: GMA Network, Inc.

  Third Place

Title: Bring Love Home for the Holidays – TFC Holiday Gift With Purchase Print Ad

  Company: International Media Distribution

  Marketing Tactics:  Radio

  First Place
  Title: Bandamax Vicente Fernandez Concert Sweepstakes
  Company: TuTv

  Second Place
  Title: Comcast Hispanic SBN Scoreboards
  Company: Ameredia Inc
  Agency: Ameredia Inc

  Marketing Tactics:  Television

  First Place
  Title: MTV Tr3s Census 2010
  Company: MTV Networks
  Agency: MTV On-Air Promos, Voto Latino

  Second Place
  Title: US Census: Dora PSA
  Company: MTV Networks

  Second Place
  Title: De Pelicula El Santo DVD Giveaway
  Company: TuTv

  Third Place
  Title: Asians Aloud
  Company: HBO
For more information on the 24th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985. Online registration for the 24th Annual NAMIC Conference can be accessed by visiting http://www.namic.com/. Group registration is available for companies wishing to send multiple employees.