Latin Business Today, a dynamic new online publication serving the unique needs of Latino entrepreneurs and professionals, has launched with support from blue-chip advertisers. Featuring an innovative content model that emphasizes practical career guidance, networking, and mentoring, the site also boasts alliances with a broad array of professional, research, and advocacy organizations nationwide, according to founder, managing partner, and publisher Barry Mittelman.
Coverage areas on LatinBusinessToday.com include technology, finance, law, politics, public policy, strategic planning, marketing, culture and work-life balance.
LatinBusinessToday.com evolved from Latin Business, a Los Angeles-based, print magazine with a national circulation of 150,000 that was published between 2002 and 2009. Like its predecessor, the new website offers mainly English-language content. LatinBusinessToday.com also will continue work on two ancillary Latin Business magazine properties: the Latin Scholarship Fund, which to date has provided tuition assistance to more than 20 Latino college students, and the Latin Business Spirit Awards, an annual awards gala honoring standout Latino professionals and entrepreneurs.
In addition to numerous advocacy organizations such as The Latino Coalition, the site’s alliance partners include the trade publication Hispanic Market Weekly.
“Latino business owners and professionals are sure to benefit from this website’s rich editorial offerings, to say nothing of its impressive partnerships. We are proud to be one of LatinBusinessToday.com partners,” said Latino Coalition Chairman Hector V. Barreto, who served as administrator of the Small Business Administration under President George W. Bush.
A former executive at Prodigy, Cox Interactive, PGA of America, and IBM, Mr. Mittelman previously founded Linux Executive Report at IBM. Site partner Miriam Vializ-Briggs previously held marketing and strategy positions at General Foods Corporation, American Express, and IBM. She was named Corporate Executive of the Year by the National Society of Hispanic MBAs in 2004. Other key personnel include partner, associate publisher Greg McComb, formerly Latin Business magazine founder/publisher, and veteran journalist Carol Kopp (editor-in in-chief).