Smart Options for Increased ROI Among Hispanics
Hispanics More Digitally Engaged Than General Population
Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch® Simultaneous Media Usage® Survey (SIMM®17 – December 2010, N=24,754).
Hispanics (17.4%) have a higher percentage of regular Droid users than Adults 18+ (10.6%) and regular BlackBerry users (18.6% vs. 13.6%). Apple products are also a hit with Hispanic consumers — 17.8% regularly use iPhones (vs. 11.2%) and 7.8% regularly use iPads (vs. 4.9%).
Further, Hispanic consumers are more likely to access the Internet from mobile devices: Read More »