The Changing Face of Hispanic Media
After spending three full days at the Latino media upfronts in New York, I was overwhelmed. Lots of news both from a digital and broadcast perspective was shared in what is expected to bring 15 to 20 percent more dollars to the two major Hispanic networks.
Actually, there was a point that, after being exposed to so many new shows, I was confused as to which upfront I was at. Everyone tried to look better and different, but still their pitch seemed the same: younger, more acculturated Latinos, digital, and original content.
Read the entire article by Gustavo Razzetti at ClickZ.