Media Outlets Adapt To Growing Hispanic Audience [AUDIO]

Editor’s Note: This 6-minute special aired on National Public Radio on April 4th. You can listen to the entire recording using the media player below, or click to read the transcript using the link at the bottom of the excerpt.

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Rapid growth in the U.S. Hispanic community has created another boom — in Hispanic media. In recent months, several major media players have announced plans to join the competition for the Hispanic television audience. There’s a new Hispanic broadcast TV network coming, plus a host of new cable channels aimed at Latinos.

The numbers tell the story: According to the census, the U.S. Hispanic population jumped by more than 40 percent in the past decade. The nation’s 50 million-plus Hispanics now make up 16 percent of the TV-viewing public.

And those numbers are expected to grow. Univision is already the nation’s fourth-largest network. In some markets and time slots, it hits No. 1.

Read the entire transcript at NPR.org.