Jose Says: 8 Predictions that Won’t Happen in Hispanic Marketing in 2012

Editor’s Note: Jose Villa has a new post up at Think Multicultural. If you’re wondering what’s going to happen in the Hispanic Marketing industry in 2012, his predictions are sure to spur some thought, especially about big issues like whether or not Hispanic marketing will become a major force in the industry or mainstream digital publishers will stop launching English-language “Latino” Websites.

Here’s the lead in to the article, be sure to visit his site for the rest of the story.

“It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t expect to happen in 2012. Here we go…”