Hispanic Marketing: Not a Universal Message

As most of us know, the Hispanic population is the second largest and fastest growing ethnic group in the United States, currently consisting of 50.5 million people. I read an article in the St. Petersburg Times this summer that discusses how Hispanic Americans originate from many different countries and backgrounds. Although the universal language for this group is Spanish, it doesn’t mean their tastes and cultures are the same – so we shouldn’t take a “one-size-fits-all” approach when targeting them in marketing and public relations efforts. For instance, you wouldn’t necessarily use the same marketing strategies when launching a new product in America as you would in England just because people in both countries speak English.

Learn more about some of the cultural difference at Costa DeVault’s blog (post by Vanessa Tostes).