Hispanic marketing according to Jencarlos Canela

On Tuesday, I was lucky to moderate a panel featuring Mr. Canela and Post Foods senior director of marketing Tony Shurman.

The session focused on a Post Foods’ Hispanic marketing promotion featuring Mr. Canela as the spokesperson of Honey Bunches of Oats cereal.

When I asked Canela (a star of Telemundo telenovela Más sabe el diablo) about the content on Hispanic television, he simply said it isn’t “quite there yet.”

Read the entire write up or visit Mi Blog Es Tu Blog where we found this post.