Hispanic Marketing Firm, PM Publicidad, Expands its Agency with New Argentinian Duo for Creative Team and Director of New Business Development

Following 2011, when agency revenues grew 30%, PM Publicidad has reinforced its team with several new hires. The Atlanta-based agency, whose clients include NAPA AUTO PARTS and Cox Communications, has tapped into the Argentinian creative pool and hired two new Creative Directors, Hernan Feuermann and Adrian Cano. Also, Gerardo Olivo has been named as Director of New Business Development.

Hernan Feuermann, the agency’s newest Creative Director, has a lengthy background as a copywriter with agencies including J. Walter Thompson and Ogilvy, working with global brands including MasterCard, IBM, Deutsche Bank, Cadbury, Ford, Kodak, Nestlé and S.C. Johnson.

Adrian Cano, also named Creative Director, is an award winning art director who has worked at global agency heavyweights including Interbrand (Omnicom), Wunderman (Y&R) and Leo Burnett on brands such as Kraft, P&G, Telefónica, Chandon, Ford, Volvo, Sony, Fiat and McDonald’s.  Adrian brings strong expertise in brand identity development and packaging design.

“Both Hernan and Adrian reinforce PM Publicidad’s senior level creative team and will focus on further elevating the agency’s creative content as well as developing younger creatives at the agency,” said Eduardo Perez, President, PM Publicidad.  Both will report to Ricky Echegaray, VP, Executive Creative Director.

To continue fueling PM Publicidad’s growth, the agency has hired Gerardo Olivo, as Director of New Business Development.  Gerardo was previously with Charlotte-based Chip Ganassi Racing, securing sponsorships for the NASCAR and Indy Car auto racing squads owned by CGR and Earnhardt Ganassi Racing.