A Growing Population, and Target, for Marketers

IT has been said that in America, a minority group has not truly arrived until it has been marketed to. That was true for African-Americans, gay men and lesbians and, most recently, consumers who speak Spanish.

It took time for many advertisers to recognize the growing economic power of Hispanic America, but the results of the 2000 census helped to persuade the laggards. And the data now being released from the 2010 census are underlining those convictions.

Estimates are that the Hispanic population will exceed 50 million, 16.3 percent of the country’s total.. Also according to those estimates, Hispanics accounted for more than half of the population growth in the United States over the last decade as their ranks increased 43 percent from the 2000 census.

Read the entire article at The New York Times.