U.S. Hispanic Population, 2010 Census. Source: Wikipedia

Nielsen to Marketers: Hispanics Won’t Stop and Melt for You

Add Nielsen to the list of many organizations that have now studied, sliced, and dissected the new Hispanic market. But this study, released earlier in the month, has given us a few new things to think about.

U.S. Hispanic Population, 2010 Census. Source: Wikipedia

First is the sheer relative size of the market. The U.S. Hispanic market is expected to reach $1.5 trillion in buying power by 2015. Numbers like this have been reported before, but the 2015 number is even more interesting when you look at the relative strength of the market. According to Nielsen, the per capita income of U.S. Hispanics is now higher than it is in any of the so-called emerging BRIC (Brazil, Russia, India, China) nations. Shorthand: if U.S. Hispanics were a nation, it would qualify perhaps as the world’s leading emerging country. If that doesn’t get your attention, I don’t know what will.

Read the entire article by Giovanni Rodriguez at ClickZ.