google surveys

Google Surveys are Here: Implications for Multicultural Research

Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally.

Recently the company launched Google Surveys. That allows users to:

  • Create a survey online, including graphics
  • Respondents answer questions to get free access to content online, one or two questions at the time, only
  • The content publishers get paid for allowing their viewers to answer questions
  • The survey creator finally gets the data tabulated and graphically displayed, and the data is updated continuously as more people answer

The system of Google Surveys is still being developed and eventually it will become a killer app, I think. Right now the survey creator or researcher pays 10 cents per response, or 50 cents per response if the responses are from specific targets. So, if you ask 50 questions from 500 Hispanics it costs you $2,500. Not that bad although not that inexpensive either compared with companies like Research Now that can do similar work via River methodology at very competitive prices depending on the specifics of the project and include many more questions in one survey. There are several issues that Google Surveys needs to address before their platform is really useful for multicultural research.

Read why at the blog of Felipe Korzenny.