By Lisa E. Phillips, Senior Analyst, eMarketer
Evidence is growing to show that the infamous “digital divide”—the gap between technical haves and have-nots—is narrowing within the black community. Marketers that have put off digital campaigns targeting this demographic group are slipping further behind those that realized the potential this audience presents.
eMarketer estimated that nearly 64% of the black population is online in 2010—an estimate made in early 2010, based on the data then available. That percentage represents 24.2 million blacks.