AH&LA Commissions Study of Multicultural Markets

Study Illustrates Business Case for Marketing to and Serving U.S. Multicultural Markets

AH&LA Commissions Study of Multicultural Markets  The American Hotel & Lodging Association (AH&LA) has released a study quantifying the travel and spending power of the top five multicultural groups – African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT), and females. The Power and Opportunity of Multicultural Markets provides a snapshot of the size and potential economic impact for hoteliers who target these important segments. Read More »