Hispanic Market the Hot Topic at Nielsen Conference

It Looks Like Marketers Are Finally Taking Notice

Two weeks ago, I attended the annual Nielsen Conference, considered the Holy Grail for researchers, media companies and marketers obsessed with better understanding the American consumer and their behavior vis-a-vis media consumption. Although this event has been in existence for years, it, like so many other venerated conferences, has never focused much on multicultural audiences, which are often relegated to “niche” conferences like the Hispanic Retail Conference or the Multicultural ANA.

So, needless to say, I was intrigued when I read Nielsen was going to have a panel on understanding the multicultural consumer and that my colleague Roberto Ruiz was going to be on it.

Read the entire article at AdAge.