Plug In The Hispanic Internet
Working models for communicating with Hispanics through online venues can guide businesses over the threshold into the new age of technological advancements and a way to connect to online Latino shoppers.
I’ve seen it before and it still surprises me. The insights of an underdog open unexpected doors for Internet consumers and yank the rug right out from under the dominant providers of the day. Remember — AOL, Microsoft, MySpace, and Yahoo. Falling prey to their own complacency about a fast changing Internet culture these powerhouses failed to address the needs of their own audience. And in walked — Apple, Facebook, and Google – providing services that consumers didn’t even know they wanted. Well, you know the rest of the story … for now. Read More »