Brands Leverage Hispanic Heritage Month in New Ad Campaigns
by Kimberly Maul
BRISTOL, CT-Honoring both the contributions of Hispanic Americans and several countries’ independence holidays, Hispanic Heritage Month gives companies an opportunity to honor Hispanics, celebrate their culture, and reach out to them with new campaigns. This year, from September 15 to October 15, companies that traditionally target Hispanics, as well as those that focus on a broader target audience, are doing all three.
ESPN Deportes, with a target audience of Hispanic men ages 18 to 34, used Hispanic Heritage month. Read the entire story.