Hispanic Heritage Month celebrations still active

NEW YORK, NY – It’s been more than 20 years since September 15 to October 15 was designated Hispanic Heritage Month in 1988. While most PR practitioners say months such as Hispanic Heritage Month and Black History Month are still relevant to consumers, they note that the focus of outreach to these communities needs to be culturally-relevant and something continues year-round.  To read the full paid story from PR Week click here.