Lopez Negrete

Congratulations! Lopez Negrete Communications Wins Top Digital Marketing Honor

Lopez NegreteLopez Negrete Communications has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on EnciendeteFiOS.com, Verizon Telecom’s Hispanic Website.

“This award is a testament to the evolution of Lopez Negrete into a ‘connected agency.’ Not only does this showcase best-in-class digital development capabilities, but the awarded work is the result of a system working flawlessly from digital research and planning, through digital creative and into full-scale digital development,” said President, CEO and Chief Creative Officer Alex Lopez Negrete. “Ours is not a Hispanic agency trying to do digital work for its clients. Rather, we are a Hispanic agency that has worked diligently to develop a full-service digital unit. When you are sitting at the table with the major digital agencies in the general market, there is no way around it. Your clients have high expectations, and you need to deliver.”

The EnciendeteFiOS.com user experience and information architecture were designed upon defining the Hispanic consumer target’s technographic profile, which was developed jointly by Lopez Negrete Communications and Forrester Research. Hence, the Website is a fully bilingual interactive Web experience that breathes life into the benefits of Verizon’s fiber-optic technology, FiOS, launching users into a world presented in their preferred Spanish or English language, with interactive dialogues, video testimonials and editorial content. EnciendeteFiOS.com creates a user experience that drives purchase intent, guiding the consumer with intuitive tools, including a custom-built “Advisor” module that allows customers to determine the service package that best suits their lifestyle.

“While there are important and significant nuances in the way in which Hispanics interact digitally with brands, there is no secret to producing successful work as long as you design the experience with a clear and truthful customer journey in mind. In this specific case, research and planning informed the necessary insights to provide a passionate, tech-savvy segment of the Hispanic audience with a relevant and engaging, yet simple interface,” said Leonardo Basterra, executive director of digital at Lopez Negrete. “EnciendeteFiOS.com breaks from industry standards by bringing human elements to products and services that traditionally rely on features and functionality to drive consumer preference. And, it vividly demonstrates how FiOS enhances a dynamic and passionate lifestyle.”

The Web Marketing Association is the producer of the WebAward and announced winners September 14. Entries are judged on the criteria of design, innovation, content, technology, interactivity, copywriting and ease of use. Only one best Website award is given for each industry.