Nordstrom & American Diabetes Association Launch “Living Well” Initiative to Raise Awareness of Diabetes

Collaboration raises awareness of diabetes education in Latino and Hispanic communities

Specialty retailer Nordstrom and the American Diabetes Association announced today that they are teaming up during Hispanic Heritage Month to help raise awareness of type 2 diabetes, which affects nearly one in two people of Hispanic/Latino descent. Many do not know they have it, making this a pressing health issue in our communities.

As part of its 2011 “Living Well” initiative, Nordstrom is giving people an easy way to learn more about their risk for type 2 diabetes and ways to help manage and prevent the disease. A new website, www.nordstrom.com/hhm, provides a chance for people to take action and learn more. For every person who completes a short Diabetes Risk Test at www.nordstrom.com/hhm from September 15 through October 15, Nordstrom will make a $5 donation, up to $75,000, to the Association’s Ferias de Salud-Por tu Familia program. Ferias de Salud-Por tu Familia is an outdoor community event that aims to reach the Latino and Hispanic communities with the important message that they may be at risk for diabetes.

The “Living Well” section of the Nordstrom website also features stories from real people whose lives have been impacted by diabetes. Additionally, the company is spreading the word about the initiative with signs in its stores and features in its catalogs to help encourage people to take the Association’s Diabetes Risk Test to learn more about whether they’re at risk.

“The diabetes epidemic is especially severe in the Hispanic/Latino community.” said Victor Gonzalez, MD, Chair, American Diabetes Association’s Latino Diabetes Action Council. “Not only do we need to help adults know their risk for type 2 diabetes, we need to create awareness for younger generations in order to change the future of this disease.  We are grateful to Nordstrom for their efforts to raise awareness and raise funds that will help to stop diabetes.”

For more information about Nordstrom’s recognition of Hispanic Heritage Month and other heritage months throughout 2011, please visit www.nordstrom.com/livingwell.