Eventus Ramps Up Sports Marketing, Launches “Latino Living Legends” Exhibit Today

1999 National Baseball Hall of Fame Inductee, Orlando Cepeda, Will Be On Hand for the Unveiling

As part of ramping up its sports marketing division, Eventus has teamed up with the Hispanic Heritage Baseball Museum Hall of Fame (HHBMHOF) and the New York Yankees to unveil a special exhibit featuring memorabilia from six living Latino baseball Hall of Fame members.  The “Latino Living Legends” exhibit will open today to the public for a limited run at the New York Yankees Museum Presented by Bank of America located inside Yankee Stadium.  On hand for the inauguration will be “Latino Living Legends” honoree and National Baseball Hall of Famer Orlando Cepeda.  Fans and baseball aficionados alike will revel in the experience of the exhibit, which will be on display at Yankee Stadium for the remainder of the 2011 calendar year.

The exhibit will pay homage to the six living Hall of Fame members of Latino descent currently enshrined in Cooperstown – Roberto Alomar, Luis Aparicio, Rod Carew, Orlando Cepeda, Juan Marichal, and Tony Perez –  who have all made an incredible mark on America’s favorite pastime, while proudly representing their Latino heritage.

“It is a true honor to have the ‘Latino Living Legends’ exhibit at Yankee Stadium and for it to be associated with such a prestigious organization,” said Gabriel “Tito” Avila, Jr., founder and president of The Hispanic Heritage Baseball Museum Hall of Fame. “We would like to thank the New York Yankees and Eventus for their efforts in helping us pay tribute to these great players in bringing this exhibit to the fans. This is another step forward towards our goal of having a permanent home for the museum to commemorate Hispanic baseball history.”

Eventus is recognized throughout the industry for developing successful consumer-brand relationships and experiences.  Bringing together the HHBMHOF and New York Yankees for the “Latino Living Legends” exhibit further showcases Eventus’ dedication to servicing multicultural markets with innovative event properties and cultural experiences. Eventus has been developing its sports marketing practice diligently over the past few years and underwriting this exhibit at Yankee Stadium provides the ideal opportunity to formally announce the launch of their sports marketing division. “It’s the perfect occasion to introduce ourselves to the sports marketing community and demonstrate our commitment and our passion to grow our sports marketing division into a world-class practice,” says Nelson Albareda, President and CEO of Eventus. Eventus’ sports marketing services include sponsorship strategy and consulting, property development and management as well as activation strategy and programming.

“The New York Yankees are honored to host this exhibit in our iconic Yankee Stadium,” said Manuel Garcia, Yankees director of Latino Affairs. “Taking pride in the history of our national pastime is important to us, and being able to highlight the contributions of these Latino Hall of Famers in our Museum is very exciting. The Hispanic Heritage Baseball Museum Hall of Fame and Eventus have done a fantastic job with this important exhibit, and we know our fans will truly enjoy it.”