Univision launches multi-year, multi-million dollar CSR initiative ‘Es El Momento’ to promote Hispanic education

WASHINGTON, DC – Univision Communications unveiled tan unprecedented Hispanic education CSR initiative this week called ‘Es El Momento’ (The Moment is Now).  The multi-platform, multi-million dollar three-year national education initiative aims to improve academic achievement among K-12 Hispanic students with a specific focus on increasing rates of high school graduation, college readiness, college completion and engaging Hispanic parents and the broader community in these efforts.

The Spanish-language campaign, which live this week across all Univision platforms – television, radio, online and mobile – is being conducted in collaboration with the Bill & Melinda Gates Foundation, the U.S. Department of Education, community, education and civil rights groups from around the country. Award-winning Univision news anchor Jorge Ramos will be the campaign’s primary spokesperson. In addition, an Advisory Board with experts in education has been established to assist Univision in the on-going development of the multi-year campaign.

Joe Uva, president and CEO of Univision said, “Univision has always stood for championing the needs and interests of the Hispanic community. Today, no issue is more important than education and improving academic achievement for our young people. That is why we are using all of the resources across our entire portfolio to empower Hispanic parents and children by providing them with relevant information and connecting them with the resources they need to succeed.”

According to research, the high school graduation rate for Hispanic students is 55 percent compared to 69 percent for their non-Hispanic peers. Hispanic students lag behind their non-Hispanic peers on a number of key metrics, including standardized test scores, high school graduation rates, college matriculation rates, and college graduation rates. Given that one out of five K-12 students is Hispanic, closing this achievement gap is essential to help these students succeed in school and be prepared for today’s workforce, as well as to bolster the overall strength of the U.S. education system and the future of the nation’s economy.

The campaign focuses on fostering a strong culture of academic achievement and college aspiration among the U.S. Hispanic community. Outreach targets not only Hispanic students but also parents and caretakers and the broader community. The initiative includes national Public Service Announcements (PSAs) on Univision media platforms, national and local news coverage, and special programming on television and radio, along with partnerships at the local level for grassroots and community efforts. Es El Momento will also include a comprehensive online and mobile website at www.eselmomento.com, featuring a weekly Q&A with popular motivational radio personality Dr. Isabel and users. Interactive offerings including a school locator widget and weekly mobile text alerts will provide relevant educational tips. Hispanics will soon be able to find educational tools and resources in their area through localized feeds on the website.

Melinda French Gates, co-chair of the Bill & Melinda Gates Foundation, said, “A great education is not an honor or privilege–it’s a fundamental civil right. This partnership with Univision will not only inspire Hispanic students and their parents and community to aspire to a college education, it will give them access to the information and tools they need to make their dream a reality. Education is the best way to expand opportunity for all. We can’t think of a better partner to work with on Es El Momento than Univision, which shares this belief in the power of education.”

United States Secretary of Education, Arne Duncan stated, “President Obama and I believe that reducing dropout rates and boosting student achievement among Hispanic students is absolutely essential to the future of our economy and the future of our nation. As our nation–from the federal level to schools and districts across the country–strives to realize the dream of equal educational opportunity, Univision’s efforts will help Latino parents and the community ensure that dream by providing the tools and information to cultivate and support a college-going culture. I applaud Univision for taking on this critical conversation with parents and students – indeed, The Moment is Now- ¡Es El Momento!”

Commenting on the Es El Momento campaign, Univision Networks President Cesar Conde said, “The family is the center of Hispanic life. And study-after-study shows that parental involvement and support is absolutely essential for academic achievement. So it is only natural that in launching this multi-faceted campaign we are focused on reaching parents and the entire community in order to encourage them to help guide our young people toward a college degree.”

Outakes from the multi-media campaign, produced by the Miami-based firm Republica, debuted at a news conference at the National Press Club. For more details on the campaign including videos, advertising and advisory board biographies visit the Univision FTP site (ftp.univision.net) Enter username: eselmomento and password: educate.

  • Guadalupe gonzalez

    I need to know if this program is going to help students entering to collage of university with no legal residency …………..

  • linda flores

    yes is good hispanic people need help with education and good salaries from work for parents and single parents too

  • Maritza Hunt

    I am interested in obaining as much informarion as possible on how to get financial aid for my daughter who is currently on the 11th grade. Can you guide me to the organizations that I may be able to contact for aid? Thank you so much.

  • Sonia Q

    Me parece una excelente iniciativa, se debe concientizar a Los padres para que ayuden a sus hijos a obtener una educacion y un mejor futuro, tengo 2peques y espero que para cuando sea el tiempo de que vayan a la universidad haya herramientas o programas como este disponibles para ayudarlas a superarce. Univisipn and Mr. And Ms. Gate, thanks! Ojala la cominidad aproveche la oportunidad.

  • http://hispanicprblog.com hector n

    espero que este programa llegue a las comunidades rurales tambien para ayuda de toda la comunidad hispana de hece modo ya noseremos una estadistica

  • NV

    Totalmente estoy de acuerdo que los jovenes hispanos se eduquen tengo 2 hijos que estan estudiando en la universidad mi hija esta en su ler año de su maestria y mi hijo esta en su 3rd. año de maestria y planeando seguir con su doctorado siempre les he dicho que se preparen para competir ya no solo con y en Estados Unidos sino con el mundo entero. Me gustaria que los jovenes de mi iglesia se beneficiaran de information, habria posibilidad de que alguien de Univision pudiera llegar a darnos una animadita a nuestros jovenes estudiantes me gustaria que ellos escuchen de gente como ustedes de Univision que saben y tienen el interes en lo que estan hablando. Agradeceria si alguien puede contactarme para saber si pueden ayudarme con mi peticion. Les agradesco de antemano sus atenciones.

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  • Cristina Garcia

    I want to know what I can do to attend college here in the US or Mexico since Im not a legal residence from here. Im a junior in high school this year and I want to know what apportunities that I have to go college before I graduate. I need somebody to tell me what I can do. Please contact me !!!!!!!!!!!!!!!!!!

  • Franklin M.

    to whom it may concern:
    Hi, Iwould like to find out if there’s any oportunity for parents to go back to college, and what do this program does?

  • http://ESELMOMENTO.COM JESUS MARTINEZ

    YO QUIERO SABER COMO HACER PARA CONSEGUIR ALGUNA BECA PARA HIJO QUE YA TERMINA ESTE ANO EL HIGHT SCHOOL. ES MUY DIFICIL CONSEGUIR UNA BECA? MI HIJO ES NACIDO AQUI. YO SOY PADRE SOLTERO Y TENGO DOS HIJOS MAS. UNO DE EELOS ES INCAPACITADA. PERO NO QUIERO QUE MI HIJO DEJE DE ESTUDIAR. POR EL MOMENTO YO PUEDO CUBRIR LOS GASTOS BASICOS. PERO LAS MENSUALIDADES VA A SER UN POCO DIFICIL O MUY DIFICIL. MUCHAS GRACIAS. ESPERO ME PUEDAN AYUDAR.

  • ruby ayala

    mi hija cursa 10th de secundaria. y tiene interes en la carrera de abogada. donde en orlando fl. podemos acudir a informarnos sobre las diferentes especialidades y que pueda ver si es esta la carrera indicada para ella? y que posibilidades tenemos de obtener una beca. mil gracias de antemano por su informacion y por la ayuda que le brindan a nuestros jovenes. De Uds. atentamente :Ruby Ayala

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  • Nora

    tengo 3 hijas y un hijo los cuatro quieres estudiar medicina, cuando una de ellas se lo dijo al consejero del colegio se rio de ella. dos ya tienen AA degre. no se como ayudarlos. Mi esposo y yo somos immigrantes guatemaltecos ya ciudadanos americanos. si uds pueden ayudarnos por favor contactenos. Gracias