BACARDI Gold Rum partners with minority college funds for new scholarship program

BACARDI Gold Rum and the Women’s National Basketball Association (WNBA), in partnership with The Thurgood Marshall College Fund and the Hispanic Scholarship Fund, announced that they will award the first Gold Standard Scholarships in the amount of $15,000 each to two female students (21+) at the league’s fifth annual WNBA Inspiring Women Luncheon next month.

More than 300 prominent attendees from the worlds of entertainment, sports, business, and politics will be in attendance at the WNBA Inspiring Women Luncheon on Wednesday, July 14 at Gotham Hall in New York City.

The Gold Standard Scholarship Program recognizes young adult leaders (21+) from the African American and Hispanic communities who excel in their academics and are leaders in the community and exemplify the values of volunteerism and service. The Gold Standard Scholarship Program will award more than $100,000 annually to help dedicated students (21+) reach their educational goals.

“We are honored to have partnered with the WNBA, The Thurgood Marshall College Fund and the Hispanic Scholarship Fund in providing an opportunity for deserving female students to be able to live their dream in pursuit of a higher education,” said Margaret McDonnell, brand director, BACARDI rums. “This partnership highlights our desire to showcase the BACARDI brands and establish community related programs that give back to those in need.”

As an official marketing partner of the NBA and WNBA, BACARDI Gold will have significant brand presence on national NBA game telecasts on TNT, along with exposure on their web site, TV and special events