Research Reveals Positive Shifts in Cable Usage Amongst Hispanics

With nearly 20% of Hispanic P18-49 television viewing in Spanish today going to cable networks, a consistent shift from broadcast to cable among this key audience segment is underway, according to newly-released research from the Cabletelevision Advertising Bureau (CAB).

To meet the demand for information on rapidly-changing Hispanic media habits, CAB announces the release of The Hispanic Marketer’s Guide To Cable: 2011 Upfront Edition.

Here are just a few key concepts this new reference illustrates: Read More »