Hispanic Blog Profile: Alex Frias of Noche Latina
This week’s Hispanic PR Blog interview is with Hispanic Blogger Alex Frias, who provides a destination for the bi-cultural Latino as well as those non-Latinos who enjoy the Latin lifestyle and are looking for a guide to the latest Latin-themed events, news and entertainment in their local city.
Hispanic PR Blog: Tell us about your self, any relevant journalism experience you have and why you started your blog?

Alex Frias: I have over 12 years of experience working in the entertainment business – first in music marketing at a combination of record labels including Atlantic Records and Jive Records, following by a jump to radio at Clear Channel and national rep firm Katz Radio, then a crossover to experiential marketing for Fortune 500 brands like Pepsi, Subaru, BACARDI, Sprint, Kraft, and Heineken.
I’m currently Managing Director at Track Entertainment, an entertainment and lifestyle marketing company that connects brands and consumers through branded entertainment and digital media.
I founded nocheLatina.com in 2005 after finding myself going to the same place every weekend because A) it was free to get in and B) I had no idea what else was going on that I would have fun at. I’ve always been an early adopter of online media and the Internet in general (let’s just say I vividly remember checking my Prodigy email on my brother’s 1200 baud modem) so when I couldn’t find a good place to go after scouring the Internet I had to do something about it. Ever since that day I’ve put all my resources into pulling together as much relevant and useful content as possible so that our readers can keep up with and know what’s going on in their city.
In addition to nocheLatina.com, I also oversee Track’s digital division including lifestyle sites Clubplanet.com and CoolJunkie.com; as well as e-commerce ticketing solutions Wantickets.com, NewYears.com, and HalloweenParties.com. Track is nocheLatina’s parent company. Read More »