BB&T’s Comprehensive Outreach Helps Hispanic Consumers Find a Better Financial Path

BB&T and its community banking leaders understood early on that it takes more than mastering cultural idiosyncrasies to build enduring ties with the Hispanic community, and mobilized its retail banking efforts to launch a comprehensive outreach to its Hispanic neighbors and clients.

It also developed customized financial tools and services, established partnerships, offered seminars and community-based resources to help meet the diverse needs of Spanish-speaking audiences. These include bicultural and bilingual financial service associates, Spanish-language educational programs, bilingual customer support lines, community partnerships, and advertising and marketing campaigns that connect with Hispanic consumers and small business owners Read More »