Insights on Hewlett Packard’s Hispanics Outreach Efforts

Guest post by Carla Briceno of Bixal

This is the fourth and final blog in a series highlighting the major points made by the featured speakers at the Reaching Latinos Online event that took place in Washington, DC in December 2010. The first blog provides an overview and access to videos of the panel presentation, and the second is focused on key takeaways from Laura Godfrey’s presentation on GobiernoUSA.gov. The third blog highlighted the lessons shared by Saskia Sorrosa on the NBA’s experience reaching Latinos through its éne-bé-a brand.

In this blog, we’ll share three key takeaways from Kathleen Haley’s presentation in December and an additional three points that she highlighted in subsequent conversations.

Read the entire story at Hispanicize.